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About me

I’m a Social Media Manager and creative strategist with a background that blends digital marketing, content creation, and community-building across multiple platforms. I specialize in helping brands, creators, and media projects translate their voice into consistent, scroll-stopping content while staying rooted in strategy, analytics, and audience psychology. From planning content calendars and managing daily posts to analyzing performance and refining what works, I focus on building sustainable growth, not just chasing trends.My approach is both creative and organized: I understand internet culture, visual storytelling, and how people actually engage online, while also bringing structure, reliability, and clear communication to every project. With experience in podcast promotion, e-commerce, and fully remote collaboration, I thrive in environments that value autonomy, creativity, and results. I care about building brands that feel authentic, inclusive, and human, because connection is what turns followers into communities.

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My Process1. Strategy First: I start by understanding the brand’s goals, audience, and platforms to build a clear social media strategy focused on growth, engagement, and conversions, not just posting for visibility.2. Content Planning: I create structured content calendars that balance value, promotion, and community engagement while aligning with launches, trends, and brand goals.3. Brand Voice & Visual Consistency: I develop and maintain a consistent brand voice, tone, and visual identity across all platforms so the brand feels recognizable and trustworthy everywhere.4. Content Creation & Publishing: I design graphics, write captions, and create short-form video content optimized for each platform, then schedule and publish consistently using professional tools.5. Community Engagement: I actively engage with followers through comments, DMs, and interactive content to build relationships, trust, and loyalty.6. Influencer, Creator & UGC Management: I identify, vet, and manage influencers, creators, and UGC partnerships, from outreach and agreements to content delivery and performance tracking.7. Analytics, Reporting & Optimization: I track performance using platform insights and KPIs, provide clear reports, and continuously optimize content based on real data.⸻Platforms & ToolsPlatforms Managed:
Instagram · TikTok · YouTube · Spotify · Facebook · X (Twitter) · BlueSkyTools & Software:
Canva · Adobe Creative Suite · Procreate
Meta Business Suite · Hootsuite · Buffer
CRM tools · Scheduling & analytics dashboards⸻Core Skills
• Social Media Strategy & Planning
• Content Calendar Development
• Brand Voice & Messaging
• Community Engagement & Moderation
• Analytics, Reporting & KPI Tracking
• Audience Growth & Cross-Platform Marketing
• Short-Form Video (Reels, Shorts, TikToks)
• Podcast Promotion
• E-commerce Marketing
• Influencer, Creator & UGC Programs
• Copywriting & Caption Writing
• SEO Basics & Email Marketing
• Newsletter Creation
• Remote Team Collaboration
• Time Management & Administrative Support⸻What Clients Get
• Clear strategy, not guesswork
• Consistent, on-brand content
• Engaged and growing audiences
• Data-driven decisions
• Professional communication & organization
• Scalable systems that save time and money

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Social Media

I manage social media with a strategy-first mindset, balancing creative storytelling with data-driven decisions to grow reach, engagement, and community. I plan and execute content calendars across platforms like Instagram, TikTok, YouTube, X, and Spotify, tailoring each post to the platform while maintaining a consistent brand voice. From short-form video and graphics to captions, hashtags, and scheduling, I focus on content that feels natural, relevant, and aligned with audience behavior.Beyond posting, I pay close attention to performance and interaction. I track analytics, monitor trends, and engage directly with communities through comments, DMs, and interactive features to strengthen brand relationships. By continuously reviewing what resonates and adjusting strategy accordingly, I help brands build momentum, increase visibility, and create social media presences that are both engaging and sustainable.

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Branding

I approach branding as more than just visuals, it’s the feeling people get when they interact with your content. I help shape clear, cohesive brand identities by aligning tone, messaging, and visual direction so everything works together seamlessly across platforms. Whether a brand is building from the ground up or refining an existing presence, I focus on clarity, consistency, and authenticity to make sure the brand feels intentional and recognizable.My branding work is rooted in storytelling and audience connection. I consider how a brand speaks, what it stands for, and how it shows up visually in everyday content, not just during launches. By blending strategy with creative intuition, I help brands stand out in crowded spaces while staying true to their values and building long-term trust with their audience.